The Ups and Downs (or Good and Bad?) of LinkedIn

We need LinkedIn, right? Sure? Yes! LinkedIn has become a very useful and key marketing tool for working professionals, including attorneys. The three most popular uses for LinkedIn are staying connected with colleagues, staying up to date on clients’ news, and as a passive marketing tool.

LinkedIn is a great way to stay connected to colleagues, former classmates, and current and future clients. Many consider it “your professional Facebook.” And while you might be hesitant to brag on Facebook that you were just promoted to partner at your law firm, that sort of announcement is right at home on LinkedIn. It is also a great place to post links to articles or blogs you or your colleagues wrote, or information about your next speaking engagement. Not only will this let your former law school classmates see just how well you are doing, but it will allow others who may need your help on a specific topic or who are also attending that conference where you are speaking, to reach out and get to know you better. Much the same way you use phone calls, educational and training opportunities, newsletters, and social events to stay top of mind with current clients and potential referral sources, you can use LinkedIn to do the same.

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